Monthly Archives: March 2011


Multitasking is a myth. The human brain is not really capable of attending to more than one thing at a time. But our neuronal switching circuits are so amazingly fast and adaptive, this creates the illusion of being able to do two things at once. Kind of like the illusion of films — a series of still images moving at 30 frames per second, which tricks the brain into perceiving continuous motion. Because language has power, most of us now believe that “multitasking” is true. But it’s not.

So, I’ve coined a new term: Unitasking. It’s more focused. It’s more human. In the end, it’s more true.

Spread the word.