Recently, Peter Hubbell and I were invited to be Keynote Speakers for the Minneosota American Marketing Association Annual Conference in Minneapolis. We chose a subject close to our hearts. Lovemarks: The Future Beyond Brands.
We asked attendees challenging questions that face us all today: Has marketing reached a dead-end after recession? Is there nothing beyond branding-as-usual? We answered an emphatic “No!” Using Saatchi & Saatchi examples from around the world, we revealed the vital dimensions of mystery, sensuality and intimacy that empower achievement of loyalty beyond reason.