Daily Archives: April 9, 2009

When someone asks you a question, you tell them what you think. Or what you think you think. Or what you think they want to hear. That’s why, so often, what we learn from direct questions is not the truth. Even if the teller wants it to be. It’s also why much market research is wasted money. If you want to know the real deal, tell a secret about yourself. Then sit back. You’ll be astonished by revelations about things you never would have thought to ask.