The Penalty of Leadership?

Yes, leadership bears inevitable burdens. “The Penalty of Leadership” was an advertisement created by N.W. Ayer for Cadillac in the early 20th century.

Here are a few highlights from that masterwork:

“In every field of human endeavor, he that is first must perpetually live in the white light of publicity…

If his work be merely mediocre, he will be left severly alone — if he achieves a masterpiece, it will set a million tongues a-wagging…

Whatsoever you write, or paint, or play, or sing, or build, no one will strive to surpass, or to slander you, unless your work be stamped with the seal of genius…

The leader is assailed because he is a leader, and the effort to equal him is merely added proof of that leadership…

That which is great makes itself known, no matter how loud the clamor of denial.”

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